National Security Strategy 2010

 

• Strategic Communications: Across all of our efforts, effective strategic communications are essential to sustaining global legitimacy and supporting our policy aims. Aligning our actions with our words is a shared responsibility that must be fostered by a culture of communication throughout government. We must also be more effective in our deliberate communication and engagement and do a better job understanding the attitudes, opinions, grievances, and concerns of peoples—not just elites—around the world. Doing so allows us to convey credible, consistent messages and to develop effective plans, while better understanding how our actions will be perceived. We must also use a broad range of methods for communicating with foreign publics, including new media.
• The American People and the Private Sector: The ideas, values, energy, creativity, and resilience of our citizens are America’s greatest resource. We will support the development of prepared, vigilant, and engaged communities and underscore that our citizens are the heart of a resilient country. And we must tap the ingenuity outside government through strategic partnerships with the private sector, nongovernmental organizations, foundations, and community-based organizations. Such partnerships are critical to U.S. success at home and abroad, and we will support them through enhanced opportunities for engagement, coordination, transparency, and information sharing.
III. Advancing Our Interests
To achieve the world we seek, the United States must apply our strategic approach in pursuit of four enduring national interests:
••Security: The security of the United States, its citizens, and U.S. allies and partners.
••Prosperity: A strong, innovative, and growing U.S. economy in an open international economic system that promotes opportunity and prosperity.
••Values: Respect for universal values at home and around the world.
••International Order: An international order advanced by U.S. leadership that promotes peace, security, and opportunity through stronger cooperation to meet global challenges.
Each of these interests is inextricably linked to the others: no single interest can be pursued in isolation, but at the same time, positive action in one area will help advance all four. The initiatives described below do not encompass all of America’s national security concerns. However, they represent areas of particular priority and areas where progress is critical to securing our country and renewing American leadership in the years to come.

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